Variable QR code printing on packaging boxes: opening a new era of one-item-one-code anti-counterfeiting and traceability marketing

In today’s market environment, brands are facing many challenges, such as rampant counterfeit and shoddy products, complex product supply chain management, and difficult consumer interaction. Yuchang CYCJET inkjet printer prints variable QR codes on packaging boxes, providing innovative solutions to these problems by giving each product a unique QR code, opening a new era of one-to-one anti-counterfeiting and traceability marketing.

一、Anti-counterfeiting function

Traditional anti-counterfeiting methods are easy to be imitated and it is difficult to effectively protect the rights and interests of brands and consumers. Variable QR codes use advanced encryption algorithms, and the generated QR codes are unique and cannot be copied. Consumers only need to use their mobile phones to scan the QR code on the packaging box to quickly check the authenticity of the product. Brands can enter detailed product information in the system, including production batches, sources of raw materials, etc. This information is associated with the QR code. Once a counterfeit product attempts to scan the code, the system will immediately identify and warn. For example, after a well-known liquor brand introduced variable QR code anti-counterfeiting, the counterfeit product complaint rate dropped significantly, and consumers’ trust in the brand increased significantly.

二、Traceability function

Product traceability is crucial for brands to optimize supply chain management and ensure product quality. Variable QR codes can record the entire process of product information from raw material procurement, production and processing, warehousing and logistics, and sales terminals. When quality problems occur, brand owners can quickly locate the problem link by scanning the code, realize accurate recall, and reduce losses. At the same time, consumers can also clearly understand the “past and present” of the product after scanning the code and enhance their confidence in product quality. Taking agricultural products as an example, consumers can scan the QR code on the vegetable packaging box to learn about its planting soil environment, fertilization and medication, picking time, and transportation route so that they can eat more assured.

三、 Marketing Function

Variable QR codes provide brands with an effective channel for direct interaction with consumers. Brands can use code scanning to carry out a variety of marketing activities, such as code scanning lottery, points redemption, coupon distribution, etc. After scanning the code, consumers enter the brand-exclusive page, where they can not only obtain product-related information but also participate in interesting interactive activities to increase the fun and added value of purchasing products. By analyzing consumer code scanning data, brands can also gain an in-depth understanding of consumer behavior preferences, geographical distribution, etc., to achieve precision marketing and improve marketing effectiveness. A beverage brand launched a code-scanning-to-win-red-envelopes activity, during which product sales increased by 30%, and brand awareness and market share also increased significantly.

The one-to-one anti-counterfeiting and traceability marketing solution of variable QR code printing on packaging boxes integrates multiple functions of anti-counterfeiting, traceability and marketing, providing strong support for brand owners in the fierce market competition. Through this innovative solution, brand owners can effectively combat counterfeiting and optimize supply chain management and deeply tap into consumer value to achieve sustainable development of the brand.

CYCJET is the brand name of Yuchang Industrial Company Limited. As a manufacturer, CYCJET has more than 20 years of experience in R&D for different types of handheld inkjet printing solutions, laser printing solutions, portable marking solutions, and high-resolution printing solutions in Shanghai, China.

Food ingredient list upgrade, how can UV inkjet printer meet the regulatory and traceability requirements?

In the food packaging industry, the ingredient list is more than just a simple information label. It carries consumers’ trust in food safety, the company’s commitment to regulatory compliance, and the display of brand image. However, traditional labeling methods, such as thermal transfer and labeling, are often difficult to cope with the complex needs of the industry. The introduction of UV inkjet Printers provides an efficient and accurate solution for printing ingredient lists on food packaging bags, and is becoming a key driving force for industry upgrades.

一、The core pain points of the ingredient list of food packaging bags

1. Difficulty in adapting to multiple materials

Food packaging bags are made of a variety of materials, from plastic films, aluminum foil bags to composite materials. Various materials have different requirements for the adhesion, clarity and durability of labeling technology. Traditional labeling is prone to bubbling or falling off, and thermal transfer printing is difficult to achieve high-quality printing on certain materials.

2. Insufficient environmental adaptability

The environment in which food packaging bags are produced, transported, and stored may involve high temperature, humidity, grease, and other conditions, which poses a challenge to the long-term clarity of the ingredient list. Traditional labeling methods often cannot meet these requirements, resulting in blurred or even missing information.

3. Cost and efficiency issues

Traditional labeling requires consumables and manual maintenance, and is prone to errors, affecting overall production efficiency. For high-volume production companies, how to reduce costs while ensuring efficient operation is a difficult problem that needs to be solved urgently.

4. Regulations and traceability requirements

With the increasingly stringent food safety regulations, the labeling of the ingredient list must not only be clear, but also meet multiple requirements such as anti-counterfeiting, anti-tampering, and traceability. Traditional labeling methods are slightly insufficient in data traceability and flexibility.

二、 Breakthrough solutions of inkjet printing machines

1. Highly adaptable technology

UV inkjet printers use non-contact digital printing technology, which is compatible with a variety of materials. Whether it is soft film or smooth aluminum foil, it can achieve high adhesion and precise printing. No longer worry about material restrictions, allowing companies to flexibly respond to different packaging needs.

2. Durability and environmental protection coexist

The inkjet coding machine uses ultraviolet curing technology to make the printed content dry instantly, and is scratch-resistant, waterproof and oil-resistant. Whether it is refrigerated, transported or displayed on shelves, the printed ingredient list always remains clear, greatly improving the reliability of the product and user experience.

3. High efficiency and low cost

Compared with the labeling method, the UV inkjet printer does not require additional consumables, eliminating the cost of label production and manual operation. The printing speed is fast, supports real-time data changes, and easily achieves high-efficiency production in large quantities.

4. Food safety traceability

The Industrial Inkjet Printer combines industrial 4.0 technology to record production data in real time, accurately associate each bag of product with its production batch, meet the strict requirements of the food industry for safety traceability, and support personalized printing to further enhance brand competitiveness.

三、UV inkjet printers help the food packaging industry to upgrade comprehensively

UV inkjet printers not only solve the pain points in the printing of ingredient lists on food packaging bags, but also bring a new identification mode to the industry: flexible, efficient and environmentally friendly. Its application not only meets the requirements of food safety regulations, but also helps companies reduce costs, improve efficiency, and add points to their brand image.

As consumers continue to pay more attention to food transparency and quality, the food packaging industry is ushering in a revolution centered on labeling technology. Choosing a online inkjet printer is not just choosing a device, but also a step towards the future of food labeling.

In the future, clear labeling is not only a compliance requirement, but also the key to corporate competition. UV inkjet printers create unlimited possibilities for the food packaging industry.

CYCJET is the brand name of Yuchang Industrial Company Limited. As a manufacturer, CYCJET have more than 19 years of experience for R& D different types of handheld inkjet printing solution, Laser printing solution, and portable marking solution, High Resolution Printing solution in Shanghai China.