In today’s market environment, brands are facing many challenges, such as rampant counterfeit and shoddy products, complex product supply chain management, and difficult consumer interaction. Yuchang CYCJET inkjet printer prints variable QR codes on packaging boxes, providing innovative solutions to these problems by giving each product a unique QR code, opening a new era of one-to-one anti-counterfeiting and traceability marketing.
一、Anti-counterfeiting function
Traditional anti-counterfeiting methods are easy to be imitated and it is difficult to effectively protect the rights and interests of brands and consumers. Variable QR codes use advanced encryption algorithms, and the generated QR codes are unique and cannot be copied. Consumers only need to use their mobile phones to scan the QR code on the packaging box to quickly check the authenticity of the product. Brands can enter detailed product information in the system, including production batches, sources of raw materials, etc. This information is associated with the QR code. Once a counterfeit product attempts to scan the code, the system will immediately identify and warn. For example, after a well-known liquor brand introduced variable QR code anti-counterfeiting, the counterfeit product complaint rate dropped significantly, and consumers’ trust in the brand increased significantly.
二、Traceability function
Product traceability is crucial for brands to optimize supply chain management and ensure product quality. Variable QR codes can record the entire process of product information from raw material procurement, production and processing, warehousing and logistics, and sales terminals. When quality problems occur, brand owners can quickly locate the problem link by scanning the code, realize accurate recall, and reduce losses. At the same time, consumers can also clearly understand the “past and present” of the product after scanning the code and enhance their confidence in product quality. Taking agricultural products as an example, consumers can scan the QR code on the vegetable packaging box to learn about its planting soil environment, fertilization and medication, picking time, and transportation route so that they can eat more assured.
三、 Marketing Function
Variable QR codes provide brands with an effective channel for direct interaction with consumers. Brands can use code scanning to carry out a variety of marketing activities, such as code scanning lottery, points redemption, coupon distribution, etc. After scanning the code, consumers enter the brand-exclusive page, where they can not only obtain product-related information but also participate in interesting interactive activities to increase the fun and added value of purchasing products. By analyzing consumer code scanning data, brands can also gain an in-depth understanding of consumer behavior preferences, geographical distribution, etc., to achieve precision marketing and improve marketing effectiveness. A beverage brand launched a code-scanning-to-win-red-envelopes activity, during which product sales increased by 30%, and brand awareness and market share also increased significantly.
The one-to-one anti-counterfeiting and traceability marketing solution of variable QR code printing on packaging boxes integrates multiple functions of anti-counterfeiting, traceability and marketing, providing strong support for brand owners in the fierce market competition. Through this innovative solution, brand owners can effectively combat counterfeiting and optimize supply chain management and deeply tap into consumer value to achieve sustainable development of the brand.
CYCJET is the brand name of Yuchang Industrial Company Limited. As a manufacturer, CYCJET has more than 20 years of experience in R&D for different types of handheld inkjet printing solutions, laser printing solutions, portable marking solutions, and high-resolution printing solutions in Shanghai, China.